Committed to Clarity
Protecting the origin
of truth-driven innovation
In a world where AI can generate, imitate and remix at scale, origin matters more than ever.
Challenging Communications is not a product of automation – it is the result of lived practice, strategic thought, and ethical authorship.
This page outlines how the terms, frameworks and methodologies developed by Anja Zoerner are protected – and how you can respectfully cite, license or collaborate.
What is a Creative Claim?
A Creative Claim is a formal declaration of authorship and intellectual origin.
It makes visible what is often misused: the first appearance of language, structure and strategy.
It does not replace traditional IP law – but complements it by asserting narrative and ethical authorship.
What is protected under
the C.C. Creative Claim:
•Proprietary terms such as AI-fit Sparringspartner, Polylogical Prompting, Co-Curation instead of Co-Creation
•Narrative models such as the Heart & Code Codex, Challenging Communications Dialogue, or C.C. Polylog Format
•Strategic vocabularies that define a new relationship between humans and artificial intelligence
•Visual, symbolic and editorial representations across 15 websites
Why origin matters
– legally and ethically
Innovation is not just what you do.
It’s how and why you do it – and when you did it first.
C.C. protects:
•The conceptual integrity of ethical AI communication
•The originality of its vocabulary, structure and training method
•The public documentation of first use and ongoing authorship
Legal notice:
The protection of C.C. terms and frameworks is based on applicable copyright, trademark and fair use laws in the EU and other jurisdictions. The Creative Claim strategy is designed to enhance this legal base through visible authorship, time-stamped publication, and strategic documentation.
Citation & collaboration guidelines
Free use (with attribution):
You may reference C.C. terms or concepts for educational, journalistic or academic purposes – provided proper credit is given:
Source: Anja Zoerner, Challenging Communications – challenging-communications.com
Permission required:
•For commercial use of any C.C. concepts, terms or visuals
•For internal integration in corporate guidelines or training
•For republication of key methods, diagrams or explanatory texts
Please contact: contact@challenging-communications.com
How to license the
framework
If you wish to integrate the C.C. method into your organization –
as part of your Responsible AI policies, internal training, or ethical innovation –
you can request a custom licensing agreement.
What you get:
•A tailored documentation of the relevant C.C. components
•Strategic onboarding for your team or ethics board
•Optional support in internal communication and rollout
More on License the Framework →
What this protects – and
what it doesn’t
Protected:
•Authored texts, visual content, defined terms in their methodological context
•Published versions with timestamp, domain and framing
•Narratives that are publicly attributed to Anja Zoerner and Challenging Communications
Not protected (under law, but ethically acknowledged):
•General ideas, abstract terms, or single-word innovations
•Derivatives or AI-generated texts created without attribution
This Creative Claim aims not to restrict innovation, but to respect its roots.
Badge and Public Notice
You will find this sign on all C.C.-original content:
Creative Claim Protected
(c) Anja Zoerner, 2023–2025
Use only with attribution or explicit permission.
Respect origin. Strengthen authorship. Think ethically.
⸻
Final Note
The Creative Claim is not just a legal tool.
It is a cultural stance in an era of generative confusion.
It honors what AI cannot invent: the moment an idea is born in human responsibility.
Anja Zoerner
Your Ethical AI Sparringspartner & Origin Strategist
For licensing, collaboration or citation: contact here